The Pahang Ultra 2024 is organized to fulfill the Temerloh District calendar. The town is well-known for being the geographical centre of the Peninsula and for its well-known moniker, "Bandar Ikan Patin"
Additionally, as it will be a part of the race course, runners will be drawn to the unusual Pasar Pagi Temerloh, which is located along the banks of the Sungai Pahang. This is an oblique introduction to the Pasar Pagi Temerloh and its environs.
Pasar Pagi Temerloh boasts the longest pasar pagi in Malaysia, measuring 2.2km, and the highest number of traders listed in the Malaysia Book of Records (MBOR). The market offers a variety of traditional delicacies, handcrafted goods, small-scale local businesses, and, most notably, river fish, particularly patin fish.